A full guide to Crumbl Cookies Franchise Cost

How Much Crumbl Cookies Franchise Cost in 2025?

Are you looking out if Crumbl Cookie franchise is good for you to own and manage? The Crumbl Franchise offers a great chance for entrepreneurs who want to invest in fast spreading dessert brands. 

Here’s the guide in which you will get information about crumbl cookies franchise cost, initial investment, ongoing expenses and updates about growing dessert franchise business opportunities.

Check: Full Crumbl Cookies Menu

Crumbl Cookies Franchise Cost: Initial Investment & Ongoing Fee

Initial Investment

How much investment is required to open a Crumbl Cookies Franchise? It costs on average about $816,000-$1,443,000 to initiate a Crumbl Franchised Restaurant. To start Crumbl franchise, the initial franchise fee is $25,000 and a liquidity of $150,000.

CategoryEstimated Cost range
Initial Franchise fee$25,000
Equipment, furniture, fixtures, décor, and supplies$75,000- $291,000
Rent- First 3 Months$16,666 – $83,333
Computer hardware and software$5500- $18,000
Real estate and leasehold improvements$75,000 – $700,000
Additional working capital (3 months)$10,000-$100,200
Boxes/ingredients package$8,000 – $15,000 
Signs and Opening Inventory$12,000 – $32,000(Signs), $5,000 -$20,000 (Inventory
Professional, legal and licensing fee$8,000- $53,000
Training, travel and lodging$25,000 – $35,000

Ongoing fees

What ongoing revenue can be expected from operating a Crumbl Cookie Franchise? Crumbl Cookie Franchise makes an average 8% of  Gross revenue. 

About Crumbl Cookie Franchise

Crumbl Cookie was founded by cousins Sawyer Hemsley and Jason McGowan in 2017. Their initial focus was to create the perfect chocolate chip cookie through A/B testing. It was first headquartered in Logan, Utah and the company became famous in a short time due to its unique approaches for cookie baking and delivery. Since its opening, the company has been expanded to 980 different locations all over North America. 

Crumbl Cookie offers a unique rotating weekly menu, as it provides you with four different cookie flavors every week along with its signature Crumbl Chocolate Chip Cookies. This creative strategy makes customers excited and creates a priority for them to return regularly to check for new releases. 

How to start a Crumbl Cookie Franchise?

Crumb cookie franchise information, showcasing details about the business model and opportunities for potential franchisees.

Introduction to Crumbl

You can start your journey by learning about the Crumbl Cookie Brand in detail. You have to look for its values, business model, and franchise requirements. For this purpose you can visit the official Crumbl Cookie Franchise website and also review Franchise Disclosure Document that will also give some insights about crumbl cookies franchise cost. 

Initial Interview

After expressing your interest, Crumbl’s Franchisees will approach you for an introductory interview. This conversation will help them to evaluate your background, business experience and financial readiness. 

Proposing the Location

Once you pass the interview you will work with Crumbl’s to choose a perfect location for your store. They will help you assess the location on the basis of demographic, traffic, competition and support network.

Completing the Purchase

After approval of location, you will pay an initial Franchise fee that is almost $25,000. This point makes you an official Franchisee’s person and you can look out for their system, training material and support system.

Onboarding and Training

Fresh franchisees are invited to attend onboarding programs that introduce them to cover tech systems, marketing and product preparation. They will also guide you on hiring staff inventory management and more.

Construction and Setup

Crumbl’s corporate team will help you build your selected location and fully prepare according to market and brand standards. This involves kitchen management, decor and compliances checks. 

Grand opening

After completion of staff training and construction it’s time for the grand opening of your restaurant. This event is highly recommended to promote your restaurant and a strong marketing push to generate local buzz and traffic foot.

How Much Does a Crumbl Cookies Franchise Owner Make a Year?

A Crumbl location generates approximately $1.7 million annually with top performing locations that can exceed $2 million. According to 2024 FDD’s data provided by Crumbl, the median revenue per store was about $1.84 million with estimated net earnings $276,000 and $368,000 for those hitting that median revenue. 

Operators that are owning a single location, this can mean voluntary income of almost $150,000 – $250,000 annually. 

Benefits of Owing a Crumbl Cookie Franchise

Investing in Crumbl Cookie has proven to be worthwhile due to a number of reasons and benefits. 

Strong Brand Recognition

Crumbl Cookie has become a market leader brand in the gourmet cookie industry with its excellent recognition. It is a household name due to its viral social media presence, unique pink packing, and weekly rotating menu. 

High Revenue Potential

Outstanding financial results speak for themselves that is $350,000 net profit. Each Crumbl Cookie location averages $1.7 million in annual sales. Serious entrepreneurs will get great benefit by investing in Crumbl Cookie Franchise. 

Comprehensive Training and Ongoing Support

Franchisees are well trained and provide support that can be mechanical, operational or technical. Such support can even encourage a person to aid in business who has not done baking even for one time. 

Flexible Store format options

Crumbl offers flexibility in selecting locations based on your budget and market. Crumbl Franchises can be launched in a great variety of retail locations that can be standalone buildings or busy markets. 

Proven Business Model

Franchises operate under a well-established system with easy procedures for operations, staffing, marketing and sales. Crumbl makes it easier for new business owners to succeed by minimizing guesswork.

Weekly rotating menu

Crumbl offers four different weekly menus to its customers. This unique feature of this recognized brand makes it urgent for the customers to look out for new releases every week. 

Crumbl Cookies menu This week

Challenges Associated with Crumbl Cookie Franchises

01

High Initial Investment

If you want to start the Crumbl Cookie Franchise you need a large investment amount ranging from  $816,000 to $1,443,000, depending on location, buildout and equipment costs. Many willing entrepreneurs, this startup cost can be a major barrier for entry.

02

Increasing Operational Costs

Costs for ingredients, labor, rent and utilities continue to rise every time in markets. These growing prices can limit profit margins, especially with margins highly over rated. 

03

Strict brand standards

Franchisees must follow Crumbl’s strict instructions, recipes and branding protocols. This is very important for maintaining brand consistency, it can limit creativity and flexibility in store management. 

04

Demanding Operations

Hands-on involvement is required for running Crumbl’s Cookie Franchise usually during early operations. Franchisees have to work for a long time, manage staff, handle inventory and ensure quality control to maintain the brand.

05

Royalty and marketing fees

Franchisees have to pay8% of royalty fee with additional 2% for national marketing, regardless of profitability. These fees are non-negotiable and can affect your bottom line over time.

Read also: Crumbl Chocolate Chip Cookie Calories & Price 2025

FAQs

Crumbl Cookie Franchise requires initial investment of about $816,000-$1,443,000. It involves Franchise fee that is about $25,000, starting 3 months rent, training, lodging, licensing fee and many more.

There are approximately 950 Crumbl Cookie Franchise Locations operating across North America since its opening in 2017. 

Liquid capital refers to readily available cash or assets that can be quickly converted to cash, such as savings, stocks, or other liquid investments. To open a Crumbl Cookies franchise, the liquid capital required typically ranges from $150,000 to $250,000.

Crumbl Cookies is co-founded and owned by Jason McGowan and Sawyer Hemsley. Jason McGowan is a co-founder & CEO while Sawyer Hemsley is a co-founder & Chief Branding Officer.

A Crumbl location generates approximately $1.7 million annually with top performing locations that can exceed $2 million

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