How Much Crumbl Cookies Franchise Cost in 2025?
Are you looking out if Crumbl Cookie franchise is good for you to own and manage? The Crumbl Franchise offers a great chance for entrepreneurs who want to invest in fast spreading dessert brands.
Here’s the guide in which you will get information about crumbl cookies franchise cost, initial investment, ongoing expenses and updates about growing dessert franchise business opportunities.
Check: Full Crumbl Cookies Menu
Crumbl Cookies Franchise Cost: Initial Investment & Ongoing Fee
Initial Investment
How much investment is required to open a Crumbl Cookies Franchise? It costs on average about $816,000-$1,443,000 to initiate a Crumbl Franchised Restaurant. To start Crumbl franchise, the initial franchise fee is $25,000 and a liquidity of $150,000.
Category | Estimated Cost range |
---|---|
Initial Franchise fee | $25,000 |
Equipment, furniture, fixtures, décor, and supplies | $75,000- $291,000 |
Rent- First 3 Months | $16,666 – $83,333 |
Computer hardware and software | $5500- $18,000 |
Real estate and leasehold improvements | $75,000 – $700,000 |
Additional working capital (3 months) | $10,000-$100,200 |
Boxes/ingredients package | $8,000 – $15,000 |
Signs and Opening Inventory | $12,000 – $32,000(Signs), $5,000 -$20,000 (Inventory |
Professional, legal and licensing fee | $8,000- $53,000 |
Training, travel and lodging | $25,000 – $35,000 |
Ongoing fees
What ongoing revenue can be expected from operating a Crumbl Cookie Franchise? Crumbl Cookie Franchise makes an average 8% of Gross revenue.
About Crumbl Cookie Franchise
Crumbl Cookie was founded by cousins Sawyer Hemsley and Jason McGowan in 2017. Their initial focus was to create the perfect chocolate chip cookie through A/B testing. It was first headquartered in Logan, Utah and the company became famous in a short time due to its unique approaches for cookie baking and delivery. Since its opening, the company has been expanded to 980 different locations all over North America.
Crumbl Cookie offers a unique rotating weekly menu, as it provides you with four different cookie flavors every week along with its signature Crumbl Chocolate Chip Cookies. This creative strategy makes customers excited and creates a priority for them to return regularly to check for new releases.
How to start a Crumbl Cookie Franchise?

Introduction to Crumbl
You can start your journey by learning about the Crumbl Cookie Brand in detail. You have to look for its values, business model, and franchise requirements. For this purpose you can visit the official Crumbl Cookie Franchise website and also review Franchise Disclosure Document that will also give some insights about crumbl cookies franchise cost.
Initial Interview
After expressing your interest, Crumbl’s Franchisees will approach you for an introductory interview. This conversation will help them to evaluate your background, business experience and financial readiness.
Proposing the Location
Once you pass the interview you will work with Crumbl’s to choose a perfect location for your store. They will help you assess the location on the basis of demographic, traffic, competition and support network.
Completing the Purchase
After approval of location, you will pay an initial Franchise fee that is almost $25,000. This point makes you an official Franchisee’s person and you can look out for their system, training material and support system.
Onboarding and Training
Fresh franchisees are invited to attend onboarding programs that introduce them to cover tech systems, marketing and product preparation. They will also guide you on hiring staff inventory management and more.
Construction and Setup
Crumbl’s corporate team will help you build your selected location and fully prepare according to market and brand standards. This involves kitchen management, decor and compliances checks.
Grand opening
After completion of staff training and construction it’s time for the grand opening of your restaurant. This event is highly recommended to promote your restaurant and a strong marketing push to generate local buzz and traffic foot.
How Much Does a Crumbl Cookies Franchise Owner Make a Year?
A Crumbl location generates approximately $1.7 million annually with top performing locations that can exceed $2 million. According to 2024 FDD’s data provided by Crumbl, the median revenue per store was about $1.84 million with estimated net earnings $276,000 and $368,000 for those hitting that median revenue.
Operators that are owning a single location, this can mean voluntary income of almost $150,000 – $250,000 annually.
Benefits of Owing a Crumbl Cookie Franchise
Investing in Crumbl Cookie has proven to be worthwhile due to a number of reasons and benefits.
Strong Brand Recognition
Crumbl Cookie has become a market leader brand in the gourmet cookie industry with its excellent recognition. It is a household name due to its viral social media presence, unique pink packing, and weekly rotating menu.
High Revenue Potential
Outstanding financial results speak for themselves that is $350,000 net profit. Each Crumbl Cookie location averages $1.7 million in annual sales. Serious entrepreneurs will get great benefit by investing in Crumbl Cookie Franchise.
Comprehensive Training and Ongoing Support
Franchisees are well trained and provide support that can be mechanical, operational or technical. Such support can even encourage a person to aid in business who has not done baking even for one time.
Flexible Store format options
Crumbl offers flexibility in selecting locations based on your budget and market. Crumbl Franchises can be launched in a great variety of retail locations that can be standalone buildings or busy markets.
Proven Business Model
Franchises operate under a well-established system with easy procedures for operations, staffing, marketing and sales. Crumbl makes it easier for new business owners to succeed by minimizing guesswork.
Weekly rotating menu
Crumbl offers four different weekly menus to its customers. This unique feature of this recognized brand makes it urgent for the customers to look out for new releases every week.

Challenges Associated with Crumbl Cookie Franchises
High Initial Investment
If you want to start the Crumbl Cookie Franchise you need a large investment amount ranging from $816,000 to $1,443,000, depending on location, buildout and equipment costs. Many willing entrepreneurs, this startup cost can be a major barrier for entry.
Increasing Operational Costs
Costs for ingredients, labor, rent and utilities continue to rise every time in markets. These growing prices can limit profit margins, especially with margins highly over rated.
Strict brand standards
Franchisees must follow Crumbl’s strict instructions, recipes and branding protocols. This is very important for maintaining brand consistency, it can limit creativity and flexibility in store management.
Demanding Operations
Hands-on involvement is required for running Crumbl’s Cookie Franchise usually during early operations. Franchisees have to work for a long time, manage staff, handle inventory and ensure quality control to maintain the brand.
Royalty and marketing fees
Franchisees have to pay8% of royalty fee with additional 2% for national marketing, regardless of profitability. These fees are non-negotiable and can affect your bottom line over time.
Read also: Crumbl Chocolate Chip Cookie Calories & Price 2025